The iPhone is the Ultra Mobile PC done right according to analyst Rob Enderle who gives credit to Apple for starting this new revolution. "But they will not benefit from it", says the analyst. Here are some of his reasons: too expensive in a highly competitive and saturated market that favours $100 or less phone and not a $500 one with a two-year contract. For Rob, Apple did well with the iPod because it was facing two fairly small competitors in the market: S3 and Creative. But this time around, Apple will be facing giants like Nokia, Motorola, Samsung or LG which is launching next month in Europe its LG-KE850, an iPhone-like, under the Prada name.

Actually, Rob expects Apple to unveil a second iPhone, cheaper and smaller, at about the same time the iPhone launch in June. And if you can't wait for the iPhone, then try out iPhony, a free app for the Palm Treo and the Windows Mobile phones that ressembles Apple's interface. Such "skins" should also be available for Sidekicks, RIMs and others, i.e. if Apple does not sue the sites hosting them before you can grab it! In a footnote, Rob's cell phone "du jour" is a T-Mobile Dash that does pretty much everything Apple promised the iPhone will do but with a keyboard instead of a touch screen. "It's still much easier to type on a keyboard despite the high quality of Apple's touch screen built by Synaptics".