Big on superlatives but short on details... that's how I will sum up this morning's meeting with Dell's CTO Kevin Kettler and Jay Parker, director of the company's PowerEdge servers. So after many questions from dubitative fellow journalists, here's what I think Dell means with their Project Hybrid.

- A new denser blade architecture shipping in the second of this year consuming 40% less than current generations, 20% less than HP blades (current and upcoming (sic!) and 10% less than IBMs;
- And management/integrated virtualisation software and services/turnkey solutions that comes along with the hardware... meaning just a different way to deliver products to their customers. "Typical" deployments to be reduced from weeks/days to hours/minutes and cutting management costs by up to 50%

Dell also mentioned a "third party" study that I already heard before and indicating that 70-80% of IT resources are spent on maintenance, or "keeping the lights on", while only ~20% is spent on growth, innovation, and true business value add.
The way I see it is that Dell is desperate to position itself as a viable contender in the enterprise Services business with a capital "S", like IBM, HP and the likes, and not just a "box mover" with a maintenance wrapper around it. Why? Growth I guess. HP is currently outgrowing Dell by any measure you can think of.