At the Churchill Club event last week on the future of the Mobile TV market, Yoram Solomon (picture) demoed a cell phone that was playing a movie through a projector. However, Texas Instruments' marketing director of Mobile Connectivity Solutions didn't have the actual cell phone with the embedded DLP projector that the company showed last March at CTIA Wireless but instead was using an external Bluetooth projector. Although this looks suspicious to me, still the demo was cool.

The TI exec also suggested the idea of using the cell phone not just to watch movies on it, which he found impractical because of the small screen, but also as an HD PVR that, coupled to the soon to come embedded projector, will allow to show pictures and movies with a 720p HD resolution and "pretty soon" at 1080p!

"We are thinking beyond the personal experience of the phone. The phone has a lot of capacity... holds content of very high quality and it's about time to start sharing it: PVR in a phone, picture in picture in a phone, very high quality electronic service guide in a phone", said Solomon.