At Apple's developer confab today in San Francisco, Phil Schiller decided to pick on Steve Ballmer, Microsoft's CEO. Apple's vice-president of marketing was demonstrating the Photo Booth effect feature in Apple's instant messenging application, iChat, that allows you to choose any photo you want to represent yourself, instead of your own face!, during the video chat conversation. So, funny enough, Schiller chose Ballmer's and the new special effect digitally inserted his mouth in the picture of the Microsoft's chief and said after that:

I love my Mac! [then poked out his tongue to all the Mac fanatics in the audience... how rude!]