Cisco kills Linksys brand, plans agressive move into consumer markets (video)
Story posted on: July 25, 2007
This decision follows Cisco's move last April to make it easier for Linksys resellers to add Cisco products to their offerings and vice versa. Also, just a few weeks ago, Cisco created a new division solely focused on the SMB market and headed by Rick Moran, formerly marketing chief of several Cisco communications applications like the unified communications portfolio, Cisco IPICS, Cisco Small Business Systems (Linksys One), TelePresence, Business Video and Physical security.
"It will all come overtime into a Cisco brand. The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that", said Cisco's CEO.
User Comments
#0, AC , le 26/07/07 8:59 PM
Now, if they\'ll only kill off the company too. The nose dive their products have taken has been quite disturbing, since I\'ve had to be one of the ones to translate why rebooting a router fixes "my Internet is down!" to end users.
#1, Ben D'Angelo , le 27/07/07 12:36 AM
Ever since Cisco took control of Linksys you could not only see a improvement in there product line but a company rise to the top, just about every item that has the Cisco name along side Linksys I know it\'s going to work like I expect it too, the very best. I will no doubt miss seeing a new wireless router with the blue color Linksys has so perfectly picked for their products on my desk. I have total faith in what Cisco has in store for us, and I\'ll be one of the first in line to check out a item from their new line.
#2, Ed P. , le 27/07/07 7:07 AM
Free upgrades to Linksys gear so we can get the Cisco label on it?!? :) heh heh
#4, Ron N. , le 28/07/07 3:57 AM
Just to add a bit. If anyone is interested in still getting the great WRT-54G wireless routers. Go to ebay and search for them, and look for versions 1 through 4. These had adaquate memory, and are the "small-block Chevy" of wireless routers. There is plenty of open source firmware available too. That\'s all for now. Ron N.
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