Cisco kills Linksys brand, plans agressive move into consumer markets (video)
Story posted on: July 25, 2007
This decision follows Cisco's move last April to make it easier for Linksys resellers to add Cisco products to their offerings and vice versa. Also, just a few weeks ago, Cisco created a new division solely focused on the SMB market and headed by Rick Moran, formerly marketing chief of several Cisco communications applications like the unified communications portfolio, Cisco IPICS, Cisco Small Business Systems (Linksys One), TelePresence, Business Video and Physical security.
"It will all come overtime into a Cisco brand. The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that", said Cisco's CEO.
User Comments
#0, Fred Thompson , le 28/07/07 6:29 PM
This is really, really, really dumb. Cisco is big stuff, Linksys is small stuff and the most recognized brand in the U.S. which is only the largest consumer market in the world using the A-Z alphabet. Joe Consumer will walk into Best Buy/OfficeMax/Office Depot/Staples/Fry\'s and pick up a D-Link device because "Cisco" means nothing to him. The Cisco name will become watered down because it will mean "those little toys" to their "normal" market. Really, really, really dumb.
#2, Squeak , le 07/08/07 5:58 AM
So, they are just handing over their corner of the home networking market to Belkin? I can live with that.
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