At the iHollywood Forum conference, CEO Colleen Nystedt presented her latest company, MovieSet, that puts "behind the scene footage of movies" on the Web. She hopes her new site will attract fans of blockbuster movies interested in live on-set videos, audience participation interviews, set stills and exclusive production materials. Fans will also be able to connect with friends through forums and chat modules, and purchase film-related memorabilia, digital downloads and participate in the auction of costumes and props.

According to Nystedt, MovieSet will also appeal to both advertisers, targeting film-specific audiences and to producers, as they'll be able to market their movie early (at the begining of the production process) to their fan base. Sounds like a virtuous business model if you can convince the studios to give away their content early... not too sure about that, but that should work with smaller budget productions (films, series...) looking for additional exposure.