Demo's executive producer Chris Shipley started this year's programme by saying that DEMOfall 07 is about "everything 2.0". I guess that in the current Web 2.0 craze, it's an easy enough notion to grasp that anyone can pretend they understand! Shipley added that It's not because it's not new that it does not mean it's not exciting. "It's like Christmas", she said. Fair enough. Now let's see what entrepreneurs have to offer over the next 2 days. Let the show begin!