Anthony Zuiker, creator of the famed CSI:Crime Scene Investigation TV franchise had a nice run giving away chocolate bars at the Virtual Worlds conference audience. "I have a point to this", he said!
Well his point was that virtual worlds are for real and that he, Hollywood, Fortune 1000, marketers, developers, etc... can make a lot of money out of it. Well it's all about story telling and how you script... and Zuiker is a pro in that!

"50 years ago, Milton Hershey gave his chocolate to Frank Mars’ cookies and vice versa. They built the most successful candy bars in the world: Snickers, Milky Way and the 3 Musketeers. You out there, business community, marketers, virtual, Fortune 1000... by you working with us at CSI, we as the narrative, the future for all of us is very very good. So like that Snickers, the future is delicious, has a lot of nuts, but for all of us it's also sweet. I'll see you in first life, I'll see you in SecondLife, and God willing, I'll see you in the after life!"

On October 24th, Gary Sinise’s character and other CSI:NY characters will chase a killer in the real world and follow his avatar in Second Life. CBS will provide two 30-second spots advertising the virtual world created by the Electric Sheep Company to bring people online. Now I understand why "sheep" in ESC's name ;-)