Oracle is not the only one having it's big show in San Francisco. Our colleagues at Ubergizmo are covering Om's NeeTeeVee conference on everything TV 2.0. This morning AT&T Group President Ralph de la Vega was on stage pushing for his company IPTV's vision: the carrier goal is to connect people with their world everywhere and in any way they want. AT&T has 65 million wireless customers, 63 million wired customers, 14 million broadband customers and 2 million TV customers

According de la Vega, the two main challenges for delivering good content to consumers is the fragmentation of the audience and the poverty of attention caused by a wealth of choices. He claims that the way AT&T delivers IPTV is well suited for the fragmented audience and that the IP protocol technology gives the ability to deliver content the way consumers want. AT&T manages to get the engagement that advertisers love so much.
Ralph de la Vega showed us the new services that AT&T is bringing to IPTV on the 3 screens: video phone call, the family finder, the flight tracker, video commerce, video on demand etc... According to him, the future of wireless content has to be licensable across the three screens (PC, TV and mobile phone), in high definition and high quality. When asked what kind of video content he watches, he admitted that he reads blogs but does not watch video blogs… hopefully his customers will.