Zagg's flagship product is a thin transparent protective film that was developed by the military to protect the leading edge of helicopter blades from debris, etc. Over 1 million of these "invisible shields" were shipped for more than 2,000 different devices like laptops, phones, mp3 players, etc.

"These devices are not meant to be stuck in ugly cases. Case technology is pretty much the same than it was in the 1980s. It doesn't look much nicer. But design engineers have come up with much nicer devices, so we don't want to cover them with ugly cases", says Brian Packer, Zagg's new marketing director.

Pay Once, Protect Forever

The invisibleSHIELD is protects virtually any devices from scratching while keeping the full sensitivity of a touch screen. In fact, once you get done with your device, you just peel out the shield and the device looks brand new with no scratches, etc. The invisibleSHIELD also comes with a lifetime warranty and the company promises to replace any shield that has been damaged.

While the shield does not protect from dropping the device -actually even a case will not protect from damages a drop will cause to the inside electronics- it gives more grip to the device than otherwise.

"One of our customer forgot their iPhone on top of their car and drove down the freeway, sometimes reaching speeds of 80 MPH and it didn't come out of the car because it stuck to the car".

Finally, Zagg will offer a custom invisible shields for anyone who will be first to send them a new gadget.

"If somebody comes up with a new gadget that we don't have a shield for, and if they are the first one to send that for a custom shield, we will shield it for free if its one of the new gadgets that we are looking for."

The 70-80 people company is based in Utah where it also manufactures its shields.