It's the second time I've crossed path with PageOnce and its CEO Guy Goldstein. The Palo Alto-based startup presented here at Silicon Valley's Microsoft campus a few weeks ago during the Israel Web Tour event.

PageOnce aggregates all your accounts (emails, banks, airlines, social networks...) in one single place/page. PageOnce acts like a single-sign on service: you sign-up to your bank account through PageOnce, giving the start-up your confidential username and password and you see all your financial information on PageOnce. Same for all the other accounts you wish to add. Security was the main issue raised after Goldstein's presentation. Can you really trust a start-up with all your confidential data?

"Even if you still my American Express username and password the only thing you can is pay my bill at the end of the month... 40% of PageOnce users have put their bank information. But we are just 2 months in the beta", said Goldstein.

I really liked the concept of the dashboard i.e. having all my accounts in one place and I signed up on the closed beta and will report back on my experience!

Although Goldstein argues that it will take competitors close to a year to catch up on PageOnce technology, I found that Mint has a very similar concept but focuses on financial account information (banks, credit cards...). I caught up with Goldstein after his presentation and he confirmed that he's in talks with some of the big Internet portals to add PageOnce to their homepages. PageOnce on iGoogle, Yahoo, Netvibes...? Maybe :-)