I'm here at the Under the Radar conference that's been held today in Microsoft's Mountain View offices. The schedule is pretty intense with lots of interesting entrepreneurs and start-ups and DocSyncer is certainly one of them.

What DocSyncer do is migrate all of your existing Office documents seamlessly to Google Docs and through a desktop client (Windows only now but a Mac version should be available in April), keep the documents synched locally, supports versioning and soon will add collaboration features, for those not ready to switch to Google Docs. With DocSyncer, Google Docs now also becomes your backup service. In less than 100 days, the service has already 4 million documents synched with only 13,000 users.

"This is 2,5 times the documents any other online document editor... If you double-click on a document in Windows Explorer, it will load in the browser right away because Docsyncer knows that the document is a Google Docs. It will actually load faster than you can load Microsoft Word locally!", said Cliff Shaw (pictured), CEO, Docsyncer.

The company will have several service offerings:

- there'll be a free version;
- the complete document management solution is $40/user/year;
- willing to license the platform to support more document file formats.

"The target customers for our enterprise service are likely to be a small business that are tired of expensive Office upgrades. They know that 90% of the features of Office go unused and they need an affordable document solution".

Market strategy: position as an alternative to Microsoft Office!
Shaw doesn't bet on enterprises, even SMBs, to give up on their Microsoft Office applications but that Docsyncer makes sense for "lower entry employees".

"We spend $12 billion per year for Microsoft Office and we think the affordability of online document editors is a powerful draw... Second businesses are growing more comfortable with data in the cloud. This is not happening overnight but is definitely happening especially in small businesses".

Mixed feelings on DocSyncer success
In May, DocSyncer plans to launch their enterprise search service. However people were quite skeptical on the company's success after I talked with VCs and entrepreneurs in the room.

"Being between Microsoft and Google can't be a good... And there's nothing that'll prevent Google to do the same: they already have a presence on the desktop with Google Desktop. So they'll just have to link Docs, Desktop and Gears [the offline component] and voila!", one of the attendee said.