I'm on my way to San Francisco this morning to attend a media breakfast hosted by HP's Social Computing Lab to discuss how HP has created tools and methodologies to help companies improve their understanding of how to present information online to reach and retain the attention of consumers.

Over the past ten years the world has experienced a momentous transformation in the way people use computers and the Internet to interact and exchange information. Today, millions of people produce, share, classify, and rate information on the Web daily. While powerful, this overabundance of information has overloaded society and consumers, shifting the value for businesses away from securing page hits to keeping customer attention through useful, relevant data.

Bernard Huberman, Senior HP Fellow and Director of the Social Computing Lab at HP Labs and Mike Ritter, Vice President, HP Home & Home Office will be the main speakers. Stay tuned for commentaries and video following the event.