Critics have dubbed Nvision 2008 as the anti-Intel Developer Forum (IDF). But when asked, Nvidia CEO Jen-Hsun Huang refuted the idea joking that "it's not quite that unambitious, that's just a non-objective" and suggesting on the contrary that Nvidia's produced event represented the entire visual computing industry.

"First of all, IDF is not that big. IDF is really for the PC eco-system. Nvision is really for the visual computing eco-systems: it includes PC companies but includes consumer electronics companies and includes the end-markets (films, photography, gaming, industrial design...).

You're going to see that this is a much much larger presence... 600 reporters. I think it's an order of magnitude larger than WinHEC and IDF.

And the reason for that, this is not about us. It's about our eco-systems... We made it a point not to announce products here. This is not our platform to announce products. This is a platform for the eco-system. Of course we had to do the heavy lifting the first time but hopefully next year, the whole industry does the heavy lifting. This is there platform", explains Huang.

Nvidia open to change conference name to accommodate AMD and Intel

It appears that Nvidia had actually invited AMD and Intel to participate to Nvision but both partners/competitors refused to contribute funding the event.

"We want it [Nvision] to be for everyone. The first time of course we'll see if you guys can pull it off. That's kind of everybody's attitude. Well, it turns out that we more than pulled it off. Next year they'll [AMD and Intel] want to be part of it. And we'll be delighted for them to be", added Huang.

Nvidia's CEO was also open to change the name to accommodate AMD and Intel.

"We could consider something else. That's not big of a deal to me. I think Nvision is not a terrible name. I didn't call it the Nvidia Developer Conference or the GeForceHec", quipped Huang.

Also check out our conference photo album here.