Just got out of the interview with Dan Vivoli (pictured), the man in charge of NVIDIA's GPU businesses and also Sr VP Marketing.

Vivoli first confirmed that inspite rumours, Nividia "has no desire to exit the chipset business (from the high-performance and integrated graphics in the desktop to the low-power motherboard GPU in laptops)".

Nvidia's GPU Chief also denied any intentions to build a CPU, X86 or not pointing to the low price and good performance of current CPUs from AMD or Intel.

"We're focused on GPUs. You can get a perfectly fine CPUs for not much money".

Vivoli also aknowledged that ATI graphics chips are beating the current Nvidia's offering but that in a "compute" world vs pure graphics one, it won't last for long!

"We have been very far ahead for a long time. I don't view them as having leap frog us. I view them as having closed the gap some... I don't view that it's all over for us... What happened is that they built a very good product for the performance segment, a product that goes where a lot of sells of graphics processors go, with a performance price efficient product for that segment. Now where they are not so good is in the power efficiency of their products, and for compute applications like CUDA, we are far faster. And they [the compute applications] are getting more and more important... not just graphics", Vivoli said.

On the handset/mobile side of the business, Vivoli compared the next release of Windows Mobile 7 as a big revolution for the handheld, just like moving from DOS to Windows! Moreover, Microsoft's next mobile OS matches perfectly with Nvidia's Tegra system-on-a-chip architecture, mixing an ARM core and Nvidia graphics.