DEMO producer Chris Shipley (pictured) kicked the fall event touting the end of the Web 2.0 era, what she also refers as the third cycle of the Internet. An interesting thought as, back in San Francisco, 52 Web 2.0 startups are waiting in the starting blocks before going on stage at TechCrunch50. A conference that you can watch live on the Web.

For Shipley the first Internet cycle was the "flat" Web, then came the transactional Web (the dot com era), the Social Web aka Web 2.0 and finally the Distributed Web i.e. a network of things, always connected. The Demo producer also predicts that unlike the Web 2.0 era "which did not produce a lot of millionaires" comparing from the previous cycles, this fourth cycle will be based on real business models and create plenty of wealth for entrepreneurs, VCs... and tradeshow hosts too I presume!

"Web 2.0 has laid the foundation. It has been a critically important foundation and cycle in our business growth. But the really big growth comes in this next phase that I call the distributed Web. The distributed Web is all about syndication, integration, distribution. It's about reaching out from one place and being present in every place. The distributed Web assumes connectivity virtually everywhere", says Shipley.

Contrary to the more elitist Web 2.0 era, the distributed Web will reach beyond the early adopters, DEMO producer suggests.

"We're entering a period where distribution and syndication trump aggregation. Where meaning and finding trump keyword and searching. Applications and datas are componentised and available everywhere... And where business models are real, transparent and open.

In this next phase, we take the community of Web 2.0 and hone it to a sharper Web. One that supports collaboration for a purpose to be a business or social one.

We're embarking on a new cycle, a new phase, a new period of growth supported by real business models that hold up in both good and challenging economic times", says Shipley.