(credit: TechFever Network)

Plastic Logic was for me the most innovative company that presented this morning. That was actually a very difficult pick because the others in the list were also very good.

The Mountain View, CA, start-up showed a thin (3/10 of an inch thick), light ("ounces not pounds!") and compact (the size of a sheet of paper) digital reader. The plastic, a strong and flexible 10.7" display is the key differentiator especially if you compare it with Amazon's Kindle.

The Plastic Logic Reader will be available in the second quarter of next year, with both wired USB and Bluetooth, and eventually Wi-Fi. Pricing has not been announced.

I'll be doing a seperate post for my other faves. And check out Plastic Logic demo after the jump.