Microsoft Top Net Advertiser In June
Story posted on: September 03, 2008
Microsoft reached for its virtual wallet in June, becoming the largest buyer of display advertising on the Net, according to comScore.
The company was followed by the University of Phoenix, Experian and United Online.
Microsoft posted 5.5 billion display ad views as it ran a promotional campaign for Windows Live Search, comScore said. The online college, University of Phoenix, came in second with 4.7 billion, followed by Experian, which advertises for sites including LowerMyBills.com and FreeCreditReport.com. United Online, with its heavily advertised Classmates.com, was fourth.
Telecom firms Verizon, AT&T and Deutsche Telekom, which owns T-Mobile, and Vonage were among the top ten display advertisers.
By Mark Boslet, Editor at Large.
The company was followed by the University of Phoenix, Experian and United Online.
Microsoft posted 5.5 billion display ad views as it ran a promotional campaign for Windows Live Search, comScore said. The online college, University of Phoenix, came in second with 4.7 billion, followed by Experian, which advertises for sites including LowerMyBills.com and FreeCreditReport.com. United Online, with its heavily advertised Classmates.com, was fourth.
Telecom firms Verizon, AT&T and Deutsche Telekom, which owns T-Mobile, and Vonage were among the top ten display advertisers.
By Mark Boslet, Editor at Large.
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