(credit: TechFever Network)

It is not hard these days to find companies with their sights set on GrandCentral. GrandCentral, of course, is the Google-owned company that hopes to simplify telephone communications by giving people one number and the ability to forward calls among their cell phones, land lines, etc.

At the CTIA Wireless IT and Entertainment show in San Francisco, DiVitas Networks showed off its own plan for converging telephone calls onto one phone. The company’s software also manages a mobile phone’s ability to switch between the cellular network and WiFi wireless hot spots.

There’s a trend toward providing flexibility in how people communicate, said DiVitas CEO Vivek Khuller.

Newber, short for new number, also launched an application this week for Apple’s iPhone with a similar goal. It assigns a number to the iPhone and uses the iPhone’s location-determining technology to route calls to the closest nearby phone, including in a hotel.

The idea is to save battery life and minimize periods of bad reception.

By Mark Boslet, Editor at Large.